Tuesday, May 19, 2015

We're Moving!

Rood's Media is on the move, but just around the corner.

We wanted to let you know we will be closing our Broadway studio in Orangeville this week and moving all of our production work back to our original offices just around the corner. Rood's Media will continue to offer the same great services from this location. Not much will change other than our address.

Our web, email and phone contact information remains the same. Kindly update our mailing address as follows:

Rood's Media
14 Amanda Street
Orangeville, Ontario
L9W 2K1

Thank You!

Friday, March 27, 2015

The Responsive Design Solution

As website traffic on mobile devices continues to grow, a solution for how your website content gets displayed across multiple platforms (desktop, tablet, mobile) is a must. The most popular method is called responsive design. A responsive website design will automatically re-configure and optimize itself based on the device being used by the visitor. One of the key advantages of this solution is that it utilizes the same page content for all of its layouts.

Starting this spring, Google will start factoring this functionality into their mobile search rankings. Websites that are considered to be "Mobile Friendly" will rank higher than those that are not. With that being said, you don't need to panic. This is something that can be worked into a scheduled website re-design down the road.

If you are interested in getting the ball rolling on converting your existing site into a responsive solution, we are here to help. Feel free to contact RM today.

Video for The Web & More

Rood's Media provides a range of video production services from on-site recording to in-studio editing and motion graphics. We use industry standard editing software and techniques to produce professional videos that will impress each viewer. Motion graphics and video can be used for TV advertising, digital signage and menu boards, trade shows, special events and stage productions, digital marketing, and your website.

In many cases, the same video content can be recycled for use across different marketing channels, giving you more bang for your buck. Adding video elements to your current website is great way to both entertain and inform your visitors. It may also be the only way to connect with your website visitors on an emotional level.

We encourage you to explore these options and to let us know if you have any questions about how your idea can be turned into a reality.

Don't Stop Now!

Your website is only part of your complete web presence.

By now, every business owner should know that a professional website is a must. What some businesses don't realize is that a professional website is only part of a much bigger picture. Your complete online web presence requires much more than a "set it and forget it" mentality. The squeaky wheel gets the grease, and in the case of your website traffic, that means staying on top of your website content, social networking, digital marketing, blogs, SEO, and so much more.

If this sounds like a lot of work or you don't know where to start, we can help. Rood's Media is happy to provide partnership plans that allow companies to focus on their business, while RM produces fresh website content, and marketing solutions that are part of a long term strategy.

Contact Rood's Media to discuss how we can grow your online web presence. (test)

Thursday, February 26, 2015

Go ahead... do it yourself!

We at Rood's Media know you have seen them, the ads online and TV that tell you that you don't need to hire a web design agency to build your company website, or a professional webmaster to properly maintain it. You can do everything yourself, all you need is a computer, and internet connection, and a small monthly fee.

For years now, the BIG guys have been trying to dominate the website design industry as they have with your internet service, hosting, and domain name registrations. As a website design agency, we were initially worried about battling with the likes for Rogers, Bell, GoDaddy and others. Their plan was to provide website design solutions created by a remote team of designers who slap together a cookie cutter website without ever getting to know the client and their business. Even better, they suggest the idea to build it yourself with some fancy online tools. Hey, they make it sound like the perfect solution, but we all know what happens when something sounds too good to be true. Right?

Just because you have your own kitchen at home, that doesn't make you a professional chef. A garage full of tools doesn't make you a master mechanic. The same goes for for website design and maintenance. Website design agencies employ designers and developers that have skill-sets and knowledge that go beyond simply building something that is "Good Enough". Don't you want your web presence to be great?

At Rood's Media, our team works together to build website solutions that are as unique as the client we serve. We actually meet with them face-to-face and get to know them, their business, and their industry. We consider ourselves a business partner and look out for their needs, now, and down the road. Our creative design solutions ensure that each website has a unique look and feel. Our personal connection with our clients, and research ensures we understand what web solutions will work best for them and their budget. Our attention to detail will ensure that your website design matches your corporate branding and any updates down the road will keep your content "on-brand". Best of all, we save you time and money. By hiring a professional website design agency to build and maintain your web presence, it allows you to focus on what you do best. It truely is a perfect partnership.

So, if you would like to spend countless hours building and maintaining your own company website during your evening and weekends, we say "Go For It!". If you think you have better things to do with your time, or you need some help making your online web presence great, just let us know. Rood's Media is here to help.

There is a lot more that goes into a great website than simply text and images. The BIG guys don't understand this, and that is why they have failed to corner the market. Eventually, if you want to have a professional, and unique website, you need to partner with a website design agency to build and maintain your web presence. When that time comes, we encourage you to contact Rood's Media.

Sunday, February 22, 2015

RM Video Production

Rood's Media has primarily focused on website design since 2001, but you may not know that our roots are based in video production.

Back in the days before the Internet, Peter Rood and Trevor Risbridger used to team up to record and edit SVHS videos for their High School using the amazing Video Toaster. Back in 1994 this software would allow them to add titles, graphics, animations, and transitions to their projects. This may not sound exciting to most people today since you can do all these things is glorious 1080p HD on any smartphone, but back in the day this was groundbreaking technology. Eventually, Peter and Trevor were able to land co-op positions at Video For Hire in Thornhill, Ontario where they would master the Video Toaster editing suite and a plethora of skills for both shooting and editing videos. Upon completion of this placement Trevor went on to study Film and Televion production at Seneca College and landed a full time position with Technicolor in Toronto while Peter studied Multimedia Design and Production at Humber and founded Rood's Media in 2001.

Today, this dynamic duo still work together on video productions that are distributed online through websites that have been built and maintained by Rood's Media.

Monday, January 19, 2015

Rood's Media Soft-Launches new website.

It's been a long time coming, but we finally got our new website online. It is extremely difficult to find time to work on our own projects when we are working to help all of our clients. In the days and weeks to come, we intend to update and add to many of our social media networks including this blog.

We ask for your patience as we iron out the details. You can expect far more exciting blog posts in the near future.

Please check back soon :)